Marketing Operating System — Minneapolis Mobile-Friendly Website Design

Marketing Operating System™ (mOS™)

 
 
 

One Wheel to rule market them all

And in the darkness, guide them

We were made for more than a plateau. Created to create, we yearn to be useful and appreciated – to climb and contribute something bigger than ourselves. We dream of reaching the top, being who we were meant to be, and taking as many people as possible with us.

Getting there takes communication–it takes marketing. But, like most they start by trying every trick in the book—jumping from one flashy tactic to another, hoping for an instant win. They try sprinting, juggling, even strapping rockets to their back—only to trip over their own feet, get burned in flaming torches, and blast themselves straight into a tree. Mangled and alone in the shadow of uncertainty, they're about to throw in the towel, convinced success is an elaborate prank played on them by the universe.

The Journey: How the Marketing Operating System™ (MOH™) Works

For you Allegory Collection:

Step 1: The Struggle Begins (Bullseye Phase)

Your marketing journey starts with a Unicycle, the MOH™. At first glance it looks unremarkable. You push uphill, focused on balance and effort. This is where most struggle to find direction, wasting energy on scattered tactics. But with the confidence of the right system, you stay the course, targeting the right audience and aligning your marketing efforts with precision.

Step 2: Cresting the Peak (Showcase & Guide Phases)

After effort and persistence, you reach the top of the hill—a major milestone in your marketing journey. Now, things get exciting. Your momentum builds, and suddenly, the unicycle starts changing. A splash of color appears. The frame strengthens. A shining emblem emerges. Each upgrade represents new clients, customers, and employees believing in your mission—helping to power your marketing efforts.

Step 3: The First Jump & Power-Ups (Engage Phase)

Then, a ramp appears. You take the leap. Instead of a clunky landing, you grab power-ups midair—visibility, engagement, brand loyalty. The unicycle evolves again—now with glowing neon spokes, golden gears, and a turbo boost. This is where your marketing stops feeling like a struggle and starts feeling like momentum.

Step 4: The Snowball Effect (Snowball Phase)

With each jump, the ride becomes smoother, faster, and more exhilarating. The once-plain unicycle now gleams with polished chrome, its wheels pulsing with neon energy. A streamlined frame hums with power, jet thrusters flicker beneath the seat, and golden inlays glisten with each spin—this is no longer just a ride, it's a spectacle of unstoppable momentum. The once-simple unicycle is now a masterpiece—a high-powered, attention-grabbing, unstoppable marketing machine. More people see the ride and trust it. More opportunities appear. By the time you hit the final ramp, your marketing isn’t just working—it’s soaring.

The Final Jump: Success for All

This isn’t just a win for your business—it’s a win for everyone who joined the ride. Customers experience real value. Employees take pride in the mission. Donors feel the impact of their contributions. Your brand isn’t just growing—it’s leading a movement.

Built for Every Organization

The Marketing Operating System™ (MOH™) isn’t just for large enterprises, it’s for nonprofits, small business and everything in between. Whether you're hiring top talent, launching into a new market, adding a service, or rebranding an organization, the MOH™ provides the structure and scalability to make it happen.

Large corporations use it to align marketing with long-term strategy, ensuring campaigns are more than just quick wins. Nonprofits apply it to increase donor engagement and amplify their mission. Small businesses leverage it to punch above their weight, competing with industry giants.

It’s not a one-size-fits-all template—it’s a proven framework that adapts to your unique challenges and transforms uncertainty into momentum. Just like the Unicycle in the journey, your marketing evolves, accelerates, and becomes a powerful force that keeps growing.

No matter where you're starting from, the MOH™ makes sure you don’t just move—you launch.

Learn More

 

 Quarterly Planning Structure

Included with One Wheel 360Z™ is the following deliberate quarterly structure to make sure your marketing is rolled out systematically without skipping vital phases.


Q1: Foundation phase

Q2: EXECUTION PHASE

Q3: Integration Phase

Q4: Optimization Phase

 Toolbox Preview:

This toolbox preview showcases tools to enhance strategies in each phase of MOH™. User-friendly tools and templates assist along with your Guide to roll out the framework smoothly.

 

Bullseye

  • Lead With Story

  • SPHERE SPARK™ (Partnerships, Referrals Sources, Target Communities, Community Infiltration)

  • Branding Impact Review

  • First Impression Audit

Showcase

  • Win Over With Story

  • SEO/AIO Vantage²™

  • Full Circle Messaging™

  • Discovertainment

Guide

  • Invite Into Story

  • Show The Way

  • Deepen Connection

  • NurtureCycle™

  • oUX™

Engage

  • Part of the Story

  • First One CX™

  • Unboxing Magic™

  • Members & Meaning™

  • BondBuilder™

Snowball

  • Capture Stories

  • ReputationAmp™

  • WOM Accelerate™

  • Iterate & Innovate

 

Foundation phase Deeper Dive Sample

includes the following as needed:

  • Unique Value Proposition (UVP)

  • Key Inclination

  • Mission, Vision, and Values Messaging Revisit

  • Target Audience Personas

  • Competitive Analysis

  • Brand Identity

  • Marketing Tool Health Assessment

  • Marketing Goals and KPIs

  • Budget Allocation

  • Content Marketing Strategy

  • SEO and SEM Strategy

  • Website Health Check

  • Lead Generation Plan

  • Sales Process Opportunities

  • Ideal Customer Journey Iteration

  • Analytics and Tracking Setup

  • Performance Audit of Past Campaigns

  • Crisis Communication Plan

  • Public Relations and Media Strategy

  • Partnership and Collaboration Opportunities

  • Marketing Position Hiring & Training Plan